![zee news hindi pradeep zee news hindi pradeep](https://hindi.cdn.zeenews.com/hindi/sites/default/files/styles/zm_700x400/public/2021/09/07/917131-sachin-vaze.jpg)
ZEE NEWS HINDI PRADEEP TV
His exit came at a time when newer players like Viacom18's Colors and 9X Media's 9X were looking to enter the Hindi GEC market to take on established channels like Zee TV and Star Plus.įollowing Guha's exit, Chandra's son Punit Goenka was promoted as the CEO of the company in 2007-08. Guha's two and a half year association with Zee came to an abrupt end in June 2007. He built DNA ground up along with many of his former colleagues from The Times of India like Gautam Adhikari, who was the first Editor of DNA, and Ayaz Memon, the first sports editor of DNA. Through DNA, Guha took on the might of his old company, the BCCL. He also played a pivotal role in launching DNA, a 50:50 JV between Zee and Bhaskar Group. The one point mandate for Guha was to revive the organisation and bring back its glorious days.ĭuring his stint at Zee, Guha helped Zee TV to grow its market share and come close to the market leader Star Plus. The company's cash cow Hindi GEC Zee TV was losing market share to rival Star Plus.
![zee news hindi pradeep zee news hindi pradeep](https://hindi.cdn.zeenews.com/hindi/sites/default/files/styles/zm_700x400/public/2019/06/30/400980-sri.jpg)
The veteran media executive joined Zee at a time when the satellite broadcaster was facing tough competition in the market.
![zee news hindi pradeep zee news hindi pradeep](https://english.cdn.zeenews.com/sites/default/files/styles/zm_700x400/public/2021/11/19/988930-sasura-bada-satawela.jpg)
Having been in the print media industry for close to three decades, Guha had decided to take the plunge into the hyper-competitive world of TV broadcasting. Prasad also said that the marketing and editorial changes, in which Pradeep Guha played a key role along with Samir Jain and Vineet Jain, were roundly criticised by rivals as crass commercialisation of journalism but were embraced by them later.Īfter calling time on his close to three-decade-long association with BCCL, Guha joined hands with media baron Subhash Chandra who roped him in as the CEO of Zee Telefilms (now ZEEL). But they were good enough to obey instructions," he added. "The editors were not good enough to fully comprehend why power cuts and potholes made better sense than a Lok Sabha walkout and why India-New Zealand match should replace earthquake in Indonesia on FP. But PG didn't impose himself on Editors who were, however, too happy to execute any template given to them," Prasad said. The Editorial Model didn't merely consist of pagination but also what went on pages, especially FP. We are talking about an Editorial Model that other papers adopted with few changes later. "Few realise the immense, positive contribution he made, though indirectly, to the evolution of content as well in #TOI.
ZEE NEWS HINDI PRADEEP SERIES
Ace journalist Srinivasa Prasad, who has 36 years of experience in journalism across publications like Times of India, Hindustan Times, and DNA, perfectly summed this up in a series of tweets while condoling Guha's demise.
![zee news hindi pradeep zee news hindi pradeep](https://english.cdn.zeenews.com/sites/default/files/styles/zm_700x400/public/2020/08/05/877089-dfdv.jpg)
As the publisher of Femina and Filmfare, he is credited to have built Femina Miss India and Filmfare Awards into top-notch event properties as National Director of these events.īy the time he left BCCL, Guha had left an inedible mark on the company's DNA. He is the brain behind the culture through Bombay Times. While his key responsibility at BCCL was growing the ad sales business, Guha also dabbled in content. Guha became a close confidant of Jain, and the two went on to create many business milestones that would cement BCCL's position in the Indian print media industry.
ZEE NEWS HINDI PRADEEP PROFESSIONAL
By the time he left BCCL, Guha had built a reputation for himself as the foremost advertising and marketing professional of the time.Īt BCCL, he worked closely with Vice Chairman Samir Jain to take the conglomerate's print media business to commanding heights. An alumnus of St Xavier’s College, Guha, fondly known as PG, began his media career in 1976 with the Bennett Coleman and Company Limited (BCCL), a company where he spent almost 29 years.